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When does the advertiser spend most?

What do you think in which case of advertising the advertiser spends most of his expense?

Normally, at the time when a new product get launched, customers are not aware of the brand name, neither have a visual image stamped. In this point of view, the advertiser try to expose his product as much as possible using different channels to get closer to customers.

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Evolution of Mobile Banner Advertising: Scrollads

Evolution of Mobile Banner Advertising: Scrollads

Normally, mobile banner advertising force its area into the article area. In this way, it can be very effective in wide PC environment with large screen, but in a much smaller smartphone, it leads to an uncomfortable readability of user experience(UX).

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Reading Features of Scrollad on Smartphone

Reading features on smartphones vary depending on the platform in which the content is embedded.

In general, if an article is composed of a single topic, such as a news or blog, then the text content and image are linked together. In this case, the eyes of the reader move from left to right depending on the space between the lines. The characteristic of reading this kind of article is that it repeats reading from left to right at a very slow speed.

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Advertising Principle of Scrollad

Scrollad has a very simple structre.

1. Grab your smartphone with one hand.

2. The structure of the thumb scrolling makes the user’s experience pleasant.

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